Performance Signals>Pain-Based Account Intelligence>Target only the accounts that matter.
Accounts found by the specific operational pain your product solves. Built on Performance Signals. Made for your product. Research-loaded. Qualified against real data. Rebuilt as your market moves.
Cull. The world's first Pain-Based Account generation engine.
Bad data. Crap scoring. Wrong timing. Most of your list isn't in market — and much of the rest doesn't fit your ICP anyway. You're in Wasteland. The industry calls this the cost of doing business. It isn't. It's your pain.
It's the pain Cull solves.
If you cull 50% of the waste, your response rates double (all other things being equal). It's math. And you'll be a hero.
But there's more. Your SDRs aren't wasting time on bad-fit accounts. Productivity rockets too. Stop spending time fixing downstream and fix the waste up front.
It's the lever Cull pulls.
Same foundation problem. Different chair.
No PMM. Growth stalled.
Owns GTM strategy with no product marketing team. Can't afford months of consulting to fix the foundation. Cull replaces that with Pain-Based intelligence — Markets recommended, Segments discovered, Accounts qualified — in hours.
Ninety-day window. Board needs answers.
Inherited a GTM motion that isn't delivering. Pipeline full of noise. Cull diagnoses the problem, realigns the team around Pain-Based Segments, and delivers a pain-qualified Account list in days — not months. The shift to ABM-lite is the structural fix the board will pay for. Cull is how you do it.
Working harder. Returning less.
Response rates on the floor. Team grinding broken lists every day. Cull hands them a list worth working — Pain-qualified Accounts, Buying Committees, precise Account Intel, Outreach Foundations.
Every ICP you ever built describes what your customers look like. Industry. Size. Tech. Revenue. Funding. But the two things that matter most are missing: pain and urgency. Does this business have the problem your product solves? And how badly do they need to fix it?
Cull knows. Cull writes the best ICPs you've ever seen.
Here's why…
Performance Signals read operational pain before any buyer moves.
Intent. Engagement. Topic surges. G2 activity. Job changes. Tech shifts. All of it reacts to buyer behaviour — signals that fire while the buyer is already researching, already comparing, already narrowing.
80% of the buying decision happens in that self-directed phase (Consensus, 2026). The buyer does the work. The seller arrives late to their own pipeline.
These are just Confirmation Signals.
And they fire for everyone.
Performance Signals — operational pain in the account itself. Evidence that a company is suffering a problem your product solves.
Before they show intent.
Before they visit your website.
Before the shortlist forms.
Before they appear on anyone else's list.
Performance Signals fire first.
Your competitors arrive second.
Here's what happens the moment a Cull list lands in your stack.
Point your intent tools at Accounts and Buying Committees that actually have the pain. Clay, 6Sense, Apollo, Bombora — intent signals now fire on businesses with the underlying need, not firmographic lookalikes.
Get HubSpot watching engagement that matters. Every open, click, page visit from a Pain-qualified Account is a signal worth acting on. Dormant contacts in your CRM wake up.
And ABM-lite finally works. It was a tactic. Now it's the motion. Cull is the foundation underneath it. Read the teardown →
Cull doesn't replace your stack. It clears the waste your stack stands on.
List-building. Research. Working the 50% pure bad accounts. The admin that goes with all of it. Most of an SDR's week disappears into work that produces nothing. Thousands of dollars. You know the number.
On a Cull list: work only the Accounts that matter, qualified by need, with Account-specific intel at an SDR's fingertips. Every SDR's productivity rockets.
Cull the waste.
The Product
No ICP Needed, Cull recommends:
Cull finds market opportunities where your product can compete. It identifies the Performance Signals that matter. You choose which Markets to segment, framing GTM effort to fit your business.
See Market ViewCull finds the Pain-Based Segments in your chosen Markets where Performance Signals show the highest and most urgent need for your product. You choose which Segments to go for, concentrating GTM where pain is loudest. It's the ICP you could never write.
See Segment ViewCull finds Accounts in your chosen Segments and qualifies each one against the Performance Signals. Every Account gets a Pain-Based Qualification Score. You choose which are worth your SDRs' time on outreach.
See Account ViewCull is not another platform competing for your team's time. The Engine plugs into the stack you already run. Outputs surface where you want them: inside your CRM, in Slack, in your chat tool of choice or in the Cull App.
Command the Engine from anywhere. Ask Slack for markets. Ask your chat for Segments. Ask for the Accounts to work this week. The Engine answers.
Not a chatbot with a sales skin. Not thirty minutes on chat. Cull is built from the ground up to do one job: find the businesses suffering from a problem your product solves.
A few sequential prompts won't get you close. Product intelligence, market research corpus, structured Pain-Based segmentation. Context most stacks never reach.
AI runs at scale. Humans set the frame, validate the methodology, check the output. No hallucination factory. No black box.
Structured. Cited. Traceable. Every claim backed by source data. Every output queryable back to the signal that produced it.
The Cull Engine runs in hours. Hook it up to Apollo, ZoomInfo, whatever you're on.
Start first thing. Find your Markets by lunch. Segments by close.
Come back in the morning to a fully qualified Account list, ready to work.
One price. No seats. No tiers. No feature gates.
USD$1,250 Per product. Per month.
20% discount on pre-paid annual.
Generous monthly token allowance. Buy more tokens to scale across many markets.
Every subscription includes Market, Segment and Account Level outputs.
Book a callBy invitation. First 10 customers. Reduced rate.
A Pilot is a partnership to prove performance with real numbers. If you're looking to improve yours — let's talk. If it works for both sides, we agree the rate and start.
Book a Pilot callPartnership
If you want hands-on help to get the most from the Engine — shaping your targeting strategy, orchestrating the Engine's output with your existing GTM stack or even building your own end-to-end version of Cull — we offer a consulting service alongside the subscription.
Book a callFAQ
Cull works for any B2B software business in any Market where Performance Signals are readable. We run a free check on your Market first to confirm — and tell you straight if it's not. Book a call to start.
Once set up: Find Markets by lunch. Segments by close. A fully qualified Account list waiting for you the next morning, ready to work. Any tool that claims 30 seconds for this type of research isn't doing what Cull does. Cull it.
The Pilot Programme is a proof partnership. By invitation, first 10 customers. Reduced rate agreed on the call. Three-month commitment. We track what happens downstream — meetings booked, pipeline moved, response rates ramped — and build a short case study together. You get Cull at a reduced rate. We get real outreach performance data, before and after, in the wild. The call is the qualifier.
Intent data is a Confirmation Signal that tells you who's already searching. Performance Signals tell you who's suffering. Intent fires when the buyer's already looking. Performance Signals fire first. Different signal. Different timing. Different outcome.
Great. But you won't have a Pain-Based Qualification Score (PBQS) that tells you the need and urgency in each Account (or not). You won't have the Pain Point Coverage that explicitly fits your product to that Account (or not). You're not paying for a list of names, you're paying for the intelligence that tells you which ones to work first and why (or not).
Every Account Cull generates is qualified with a Pain-Based Qualification Score (PBQS) and a research confidence score. The PBQS depends on whether Performance Signals are firing for that Account. If they're not — or the research confidence is low — the PBQS is low. That means don't bother. A high PBQS means the Account likely needs you and you should prioritise.
Both ends save you time — one culls the waste, the other says go. The scores in between, you set the floor. Cull tiers Accounts based on your floor.
For Accounts already on your list, the PBQS tells you whether to keep working them. Or not.
Cull identifies the buying roles for Accounts within a Pain-Based Segment. Once an Account List has been generated, Cull then pulls Contacts (unenriched) across those buying roles using your existing tools (eg. ZoomInfo, whatever). Contacts reside in the Cull App and wherever else you keep/need them.
Yes. The bespoke build is Cull as the foundation underneath your entire GTM system. Redesign the system around Cull. Fewer tools, less duplication, every output Pain-Based qualified. Intelligence built specifically for your Markets and your products. A sharper system, top to bottom.
Book a call to scope it.
Because it's not a platform. It's not a tool. It's the intelligence layer underneath your stack — generating Pain-Based truth, not storing or displaying it. Engines build. Cull builds.
What else? Plenty. Beyond Accounts: product-market fit gaps, competitive intel, ABM-lite plans, sales enablement assets — even new product opportunities in adjacent markets. Anything in your GTM that needs Pain-Based truth to work properly, the Engine produces.
Where can we point Cull for you?
Read the teardown →
Get in touch
Show us your product.
We'll show you what the Engine builds for it.